A diverse multigenerational festival crowd sharing cream paper lanterns beside a tree-lined waterfront beneath an enormous golden full moon

A TRADITION REIMAGINED. A LIGHT SHARED.

Wake UpThe Moon

CARRYING LOVE FORWARD

Different stories. One moon.

FOR FAMILIES

Create memories across generations.

FOR CULTURE

Preserve and celebrate heritage.

FOR COMMUNITY

Bring people together.

FOR A BRIGHTER TOMORROW

Inspire kindness and contribution.

SIX CHAPTERS. ONE SHARED JOURNEY.

AN IMMERSIVE JOURNEY

Step into a world of light, culture, and connection.

Diverse families streaming through a monumental glowing moon-shaped arch on a wooded festival path lined with cream paper lanterns
01

THE MOON GATE

Begin your journey into a world of wonder.

A large diverse crowd of families wandering beneath a dense canopy of glowing amber and cream paper lanterns in a moonlit woodland
02

LANTERN JOURNEY

Wander through light, art and tradition.

A large multigenerational crowd holding round amber lanterns together in a woodland clearing beneath a giant glowing full moon
03

THE MOON COURT

Stand together under one moon.

Diverse children, parents and grandparents listening to a storyteller beneath an enormous banyan hung with cream paper lanterns, surrounded by festival crowds
04

THE BANYAN & CUỘI

Stories that connect generations.

Children of different backgrounds making round paper lanterns with parents and grandparents at a garden table surrounded by a lively family crowd
05

VILLAGE OF CHILDHOOD

Play, create, and keep traditions alive.

Diverse families releasing simple glowing paper lanterns onto a moonlit river, with hundreds of lantern reflections and crowds along the wooded banks
06

RIVER OF LANTERNS

A river of hope, wishes and gratitude.

A child holding a cream paper lantern beside diverse families as thousands of lanterns rise above a grand waterfront crowd beneath an enormous golden moon

THE SIGNATURE RITUAL

THE MOON AWAKENING

A SIGNATURE MOMENT FOR ALL OF US

As night falls, thousands of lanterns rise, and the moon slowly awakens — a breathtaking moment of unity, hope and belonging.

Diverse grandparents, parents and children sharing a joyful moment beneath cream paper lanterns amid a large moonlit woodland festival crowd

A HUMAN FESTIVAL

More than an event — it's a shared experience of family, memory and hope.

Hands of different generations and skin tones passing a glowing cream paper lantern, with diverse families and festive lantern light behind them

PASS THE LIGHT

What was given to us, we pass forward.

An empty wooden chair beside a glowing cream paper lantern, with a grand diverse waterfront festival crowd softly out of focus behind it

THE EMPTY CHAIR

For someone you wish were here.

Diverse families watching hundreds of amber and cream paper lanterns float on water and rise toward a golden moon above a grand waterfront celebration

A BRIGHTER TOMORROW

Together, we support education, culture and community for future generations.

Some festivals entertain us.Some traditions remind us who we are.
A grand tree-lined waterfront festival with diverse families along both banks, glowing cream paper lanterns reflected on calm dark water and a distant golden moon

BE PART OF A TRADITION

Let's create a brighter tomorrow, together.